A place for art, music and food, that’s what Point Ephemere in Paris is. A new identity had to be designed for this place. One thing I knew is that it had to be a creative solution that works in a simple and cheap way. The whole identity is based on screen-printing, to be exact, one screen that can be used in several ways. By changing the colors in the screens the design looks different. So when there is a festival they can take these screens and print posters in suitable colors for the coming event.